Final Blu-Ray 3-D spec possible as soon as next Friday, according to Warren Communications News.

Cisco expects that some 90 percent of all consumer IP traffic will be video by 2013 and 60 percent of that will be online video. And it predicts that online video and pay television will eventually come together. In order to address consumer fragmentation and create viable business models, said Nemain, they have to — otherwise we’re stuck in a world where we have to watch movies on our Roku box or certain content on Hulu or VoD from a cable provider.

In the fourth quarter of the year, studios are sacrificing BD premium pricing and applying aggressive discounting for faster mass adoption of the format. Several major retailers now sell new BD releases at under $20 – barely above special-edition DVD releases, or even below. This is beyond what industry analysts expected at this stage.

Two efforts are underway to enable consumers to pay one price for permanent access to a movie or TV show across a wide variety of digital formats, such mobile phones, cable services, PCs, Blu-ray players, networked HDTVs, and other devices capable of playing back digital films. Both schemes could also extend the life of DVD and Blu-ray.

The DECE is working to develop a standard that would be adopted across its 45-member companies, which range from every major studio (except Disney) to Comcast, Intel, Microsoft and Best Buy. Digital movies bought under the DECE standard would be tied to digital content accessible through any other connected device using the DECE standard. A consumer could buy the latest Blu-ray movie at a store, then access that same movie through a set-top box on their TV, at a hotel, through a mobile phone, or any other device that’s part of the content ecosystem. DECE backers are hopeful that the group will approve a standard in 2010.

Walt Disney Studios is expected to unveil more details about its Keychest technology in the coming months. Keychest would allow consumers to buy a movie once and access it digitally through a broad range of connected devices from Disney partners. Rather than download content, it would be stored in the digital cloud.

Accessed through a Blu-ray players’ Internet connection, BD Live extras on Blu-ray discs were first used to show-off the capabilities of Blu-ray technology. Now studios feel that they can best drive Blu-ray adoption by tapping into well-known Internet brands such as Amazon.com, Facebook, Twitter, etc.

Warner Home Video started by including Facebook access on major releases. People can update their status while watching the movie, and invite buddies to director-led community film screenings through BD Live. Warner is also doing a new look for its BD Live interface to broaden its appeal. The studio wants to offer more than just movie-based entertainment, such as iPhone apps and videogames.

20th Century Fox Home Entertainment is including database IMDb.com to many of its major releases. Viewers can look up cast and crew stats while watching the movie.

Sony Pictures Home Entertainment is adding its MovieIQ (similar to IMDb.com) to its major releases. With Julie & Julia, people will be able to receive Julia Child recipes in their e-mail inboxes via the MovieIQ feature. Sony Pictures is also among the studios looking at how to incorporate Twitter into its Blu-ray discs. This could enable the ability to read friends’ tweets on the TV while watching the movie and pull in filmmaker and/or actor tweets during community viewings.

Universal also announced two new iPhone and social network applications that will be featured on upcoming Blu-ray releases. Pocket Blu, which is available as a free download on iTunes, gives viewers access to a remote control, keyboard, Video Timeline, and exclusive Mobile-To-Go content right on their iPhone or iPod. Social Blu, the second application, allows users to integrate Twitter and Facebook into their Blu-ray experience. Viewer’s will be able to update their profile status, rate movies, and send messages to friends all through their Blu-ray Disc players.