September 5, 2013
There is an interesting write-up about using HubSpot vs. WordPress for your website. In summary, HubSpot is nice when the content needs to be changed based on where the visitor is along the buyer’s journey. In other words, first-time visitors receive introductory information, fifth-time visitors may receive more detailed product information and asking if they are ready to try the product.
July 22, 2013
Experiential marketing allows customers to engage and interact with brands, products, and services in both social and sensory ways. These personal experiences help people emotionally connect to a brand and help make an informed purchasing decision. It’s the difference between telling people about features/benefits and letting them experience the features/benefits for themselves.
An excellent blog post that looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help drive success. www.forentrepreneurs.com/saas-metrics-2/
What I find interesting is that the SaaS financial model seems to be a simplified version of what some other industries use. Coming from the semiconductor business (which is also 90% software these days), all this is pretty much identical, except you have 10-5000 products you are managing at different cost/price points, different customer acquisition costs, and different churn rate issues. Am I missing something here?
I also don’t see any mention of the time-value of money or reserving a portion of annual contract income to cover a percentage of customers that decide to leave before their annual term is complete.
June 26, 2013
So where are all these personalized ads everyone keeps talking about? You know the ones – supposedly tailored to you and you alone.
Looking forward, with the processing power available in the Cloud and now also inside phones and TVs, there is the opportunity to delivery truly personal ads to each individual viewer.
Seeing a car ad? How about seeing the car in your favorite color and interior style instead of the one chosen by the ad agency?
Do you say “pop” instead of “soda”? Have a Southern accent? Use “colour” instead of “color”? How about modifying audio and text to reflect your dialect and accent to make you feel more comfortable.
While the way ads are created and distributed would have to change, consumer engagement would likely increase substantially.