Singapore launched its one year home 3DTV trials on terrestrial TV, cable TV, and IPTV.
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Singapore launched its one year home 3DTV trials on terrestrial TV, cable TV, and IPTV. For 14 years, the US Federal Communications Commission (FCC) has tried and failed to establish a retail market for set-top boxes. Now, it’s trying again. Regardless of the eventual outcome, the FCC’s latest proposal highlights some significant technology changes that will likely impact the market for chips used in TVs, STBs, gateways and a variety of consumer electronics devices. There’s an interesting article in the Jan/Feb 2010 issue of SMPTE’s Motion Imaging Journal that discusses using dynamic reframing to enable traditional content to be automatically and real-time adopted to the constraints of hand-held devices. It basically identifies regions of interest, then zooms in on these regions. Lately, I’ve been posting about various CE devices (such as HDTVs and Blu-ray players) incorporating various on-line streaming features. So what is really the trend here? The end game for CE devices (3DTVs, HDTVs, Blu-ray players, media players, etc.) and cable/IPTV set-top boxes is to support personalization. Consumers want to be able to quickly and easily personalize their devices to meet their needs. Some people may want Netflix, others Amazon VOD. Some may want weather information, others stock market information. The personalization will even depend on the device. The personalization capability is why there is such a large interest in using solutions like Google’s Android, Yahoo! TV Widgets, etc. for many CE devices and set-top boxes. Cisco expects that some 90 percent of all consumer IP traffic will be video by 2013 and 60 percent of that will be online video. And it predicts that online video and pay television will eventually come together. In order to address consumer fragmentation and create viable business models, said Nemain, they have to — otherwise we’re stuck in a world where we have to watch movies on our Roku box or certain content on Hulu or VoD from a cable provider. |
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