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News and thoughts

HDR, or High Dynamic Range, is becoming one of the key elements in the adoption of 4K UHDTVs and is already emerging in the next generation of UHD content from online streaming providers and solid media providers. Thus, it’s no surprise the Technicolor has been working on a solution for single-stream HEVC HDR reference coding for testing by MPEG and other partners. It is backwards compatible with the older and still much more common standard dynamic range (SDR) which dominates most of television for now. The net result of this dual compatibility is that it will ease the burden on the video ecosystem until full adoption of next-generation TVs is completed.

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The issue with the Internet of Things (IoT) and the connected home is that they’re not even remotely connected. At least not seamlessly. Thanks to competing communication protocols and manufacturers building closed ecosystems, you need a new app every time you add something “connected” to your house. But developer Alticast has proposed another solution. One that uses something that many already in the home: your cable box.

If I knew this was up for debate, I would have proposed it a year ago! Of course, the other option is to include it in the separate Wi-Fi router many people use. Otherwise, you are at the mercy of the cable or satellite company for software updates.

A small, separate, low-cost box is looking better and better…

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Irina Weber wrote this entry on the Mention Blog. To beat the competition, you should spy on your competitors’ every marketing move. Tracking competitors’ search rankings, content, social mentions, emails, and anything else they do to boost business. If they are a public company, I also like to listen in to the quarterly conference calls. And let’s not forget tools such as Google Alerts…

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William Harris wrote a great article about how content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. It doesn’t work that way. Promotion was important before content marketing became to hip, and it will be important long after we move on to the next big growth strategy.

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Marketers were invited by Scott Brinker to send in a single-slide diagram of their marketing technology stack, showing the different marketing software products that they use in their work and how they are organized in a way that makes the most sense to them.

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In the digital-age, the long goal is to establish an industry-spanning platform, rather than merely products. It’s platforms that yield the lucrative flywheel of network effects, complementary products and services and increasing returns. The payoff is market power and huge profits.

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The role of the marketing team within SaaS has stretched from simply awareness and creating interest, to guiding customers much deeper into the funnel.

The scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines, ranging from content marketing, to evangelist recruitment, to customer lifecycle marketing, to cohort conversion analysis. B2B marketing has become radically more complex.

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