So where are all these personalized ads everyone keeps talking about? You know the ones – supposedly tailored to you and you alone.
Looking forward, with the processing power available in the Cloud and now also inside phones and TVs, there is the opportunity to delivery truly personal ads to each individual viewer.
Seeing a car ad? How about seeing the car in your favorite color and interior style instead of the one chosen by the ad agency?
Do you say “pop” instead of “soda”? Have a Southern accent? Use “colour” instead of “color”? How about modifying audio and text to reflect your dialect and accent to make you feel more comfortable.
While the way ads are created and distributed would have to change, consumer engagement would likely increase substantially.