At Blu-Con 2.0, InStat reported the percentage of consumers interested in 3D:
- 10% extremely interested
- 15% very interested
- 39% somewhat interested
- 26% not very interested
- 10% not interested
The interest is very price sensitive however…
- 25% said they wouldn’t pay any premium for a 3DTV
- 33% said they wouldn’t spend more money for a 3D disc over its 2D version
Along these lines, some CE manufacturers are planning “3D theater in a box” promotions: a 3D HDTV, a 3D-ready Blu-ray player, and 2 or 4 active shutter glasses.
Comments are closed 
