Keith Jack
Marketing and Strategy for Companies at the Intersection of Hardware and Software
Looking for Smart Revenue Growth?
Planned organic growth includes scaling up existing business, providing more solutions for the current market, and addressing synergistic markets that share current technology. Or perhaps you are considering a synergistic technology or company acquisition.
Innovation on the Road to Nowhere?
For innovation to be successful, it must be supported by everyone in the company and be synergistic with the business.
Innovation in products, services, marketing, sales and how business is done are all key ingredients for success.
Strategy is filed under “S” for Success
Both product and business strategy helps achieve success. What is needed to achieve desired short-term and long-term goals? What new well-funded fast-moving competitors will appear next year? How will the market change over the next year?
Customer-focused marketing and strategy
Extensive technical and business knowledge, international experience, public speaking experience, entrepreneurial hands-on attitude, and experience at both startup and large tech companies.
Corporate Marketing
• Marketing and branding strategy
• Websites, events, social media
• Work with agencies and analysts
• Value- and emotion-based messaging
• Business and market intelligence
• Customer acquisition and retention
Product Marketing
• Customer and market requirements
• Solution strategy and roadmap
• Solution definition, launch, pricing
• Value- and emotion-based messaging
• In-depth market segment analysis
• Detailed competitive analysis
Business Strategy
• Potential new markets and products
• Opportunities for partnerships
• New business relationships
• Core competencies
• Threats of strategic importance
• Market and competitive trends