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Keith Jack

Marketing and Strategy for Companies at the Intersection of Hardware and Software

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Looking for Smart Revenue Growth?

Planned organic growth includes scaling up existing business, providing more solutions for the current market, and addressing synergistic markets that share current technology. Or perhaps you are considering a synergistic technology or company acquisition.

I need to increase revenue

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Innovation on the Road to Nowhere?

For innovation to be successful, it must be supported by everyone in the company and be synergistic with the business.

Innovation in products, services, marketing, sales and how business is done are all key ingredients for success.

I need to improve innovation

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Strategy is filed under “S” for Success

Both product and business strategy helps achieve success. What is needed to achieve desired short-term and long-term goals? What new well-funded fast-moving competitors will appear next year? How will the market change over the next year?

I need to improve strategy

Background

Customer-focused marketing and strategy

Extensive technical and business knowledge, international experience, public speaking experience, entrepreneurial hands-on attitude, and experience at both startup and large tech companies.

Corporate Marketing

• Marketing and branding strategy
• Websites, events, social media
• Work with agencies and analysts
• Value- and emotion-based messaging
• Business and market intelligence
• Customer acquisition and retention

Product Marketing

• Customer and market requirements
• Solution strategy and roadmap
• Solution definition, launch, pricing
• Value- and emotion-based messaging
• In-depth market segment analysis
• Detailed competitive analysis

Business Strategy

• Potential new markets and products
• Opportunities for partnerships
• New business relationships
• Core competencies
• Threats of strategic importance
• Market and competitive trends

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